![CoolaData CoolaData Business Intelligence App](png/thumbnaild944.png)
What is it all about?
CoolaData is an open data infrastructure which provides deep behavioral analytics to visualize, predict and act on data to empower data-driven businesses in the mobile, gaming, eCommerce or any sector that generates large amounts of data. It is an infinitely scalable, customizable and powerful tool for the optimization of customer management which leads to actionable insights.
CoolaData provides a full analytical stack at a fraction of the cost of developing similar capabilities in-house.
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Who is it for?
Key Features
Map business questions using CoolaData’s event blueprint or define custom events and properties. To bulk load data, CoolaData can map JSON, CSV or any SQL-based database, enabling immediate insights without waiting for new data to accumulate. Integrate CoolaData’s SDK to start tracking events in real time, available for iOS, Android, Unity, JavaScript REST API & more. Collect - CoolaData’s event center is a proprietary data stream processor, which collects data from multiple sources 24/7 and centralizes them to perform extensive data cleansing and quality assurance, ensuring reliable and efficient data management. Enrich- As we collect and process data, we continuously enrich it with internal logic and external sources resulting in a behavioral data model which tells a complete story about users behavior. Storage is secure and fully compliant with the most advanced standards. CoolaData is built to scale and guarantee support of volumes as businesses grow. CoolaData can manage all aspects of customer data, eliminating infrastructure costs, scalability concerns and management overhead. Customers always own the data and have full access to it at all times. CoolaData’s unified, behavioral semantic layer enables versatile metadata management including dimensions, columns, measures, etc. to create bespoke relevant business definition layers. CoolaSQL is a behavioral extension to the popular SQL query language allowing data analysts to query data using their own business terms. CQL encapsulates high-level behavioral terms such as segmentation, cohort, and funnel. CoolaData is an open behavioral data service and does not limit customer proprietary tools. It enables a connection to data using ODBC/JDBC or APIs for preferred BI and visualization tools. CoolaData supports seamless access to real-time, analytical and NoSQL databases. Analyze - CoolaData provides a visualization layer - the Analytical Document - which allows team members to create their own dashboards and populate it with their own customizable widgets, including KPIs, cohorts, funnels, paths and more. CoolaData’s platform supports an open Widget API which allows the creation of widgets that address specific business needs. The Analytical Document unifies data from multiple sources and is fully integrated with Google Drive, enabling sharing and collaboration. CoolaData provides out-of-the-box predictive modules, like churn and Lifetime Value (LTV), alongside ththe creation of proprietary models
Benefits
-A rich, customizable behavioral database, without the related infrastructure and development costs of building one from scratch. -Deploy and integrate in days. -Get actionable answers to business questions, resulting in improved user acquisition, reduced churn rates, better conversion and higher customer lifetime value. -Analyze in real time to go as deep as your business needs with our user friendly platform -CoolaSQL (CQL) enables a focus on business questions by making the platform accessible for behavioral queries. -Analyze why and how, not just what. Unify data from multiple sources. Get to the bottom lines fast, with cutting edge predictive modules and analytical widgets. -Access data flexibly, using external tools via ODBC/JDBC or APIs. -Slice, segment and track user behavior across their lifecycle with next-gen Power Cohorts, paths and behavioral segmentation. -Share analysis and results with colleagues and clients by collaborating through Google Drive, or by sending them a URL. -Build custom dashboards to display only the information you need. -CoolaData offers the ease and fast onboarding of an out-of-the box solution, combined with the scale, analytic power, flexibility and openness traditionally achieved by self-development.
Pricing
Description
Cost varies by scale. Our pricing is simple, based on the number of monthly events you generate and the complexity or functionality required to answer your business questions.
Integrates With
![CoolaData CoolaData](png/thumbnaild944.png)
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