Mintigo

Key Features

Discover : Mintigo continuously searches the world wide web for millions of B2B organizations and contacts to discover thousands attributes such as technologies in use, social influences, department sizes, and firmographic data. Using predictive analytics and machine learning with your customer and Mintigo data, Mintigo discovers your CustomerDNA – a string of attributes that make up your ideal customer profile. Mintigo extracts predictive intelligence that you can't get elsewhere. Target : Mintigo’s Predictive Marketing Platform evaluates every prospect as it enters your marketing funnel and assigns a predictive score according to your CustomerDNA. This enables marketers to quickly identify prospects that are most likely to purchase their product. Using predictive lead scores along with attributes that make up the score, marketers are then able to target the right prospects with the right message. Engage : Mintigo’s Predictive Marketing Platform makes it easy to create micro-campaigns aimed at specific personas. Mintigo enriches leads with critical data that your database lacks so that you can engage your prospects more intelligently through your marketing and sales systems including Eloqua, Marketo, Salesforce.com and LinkedIn. Mintigo’s Predictive Lead Scoring adapts over time, making it possible to keep scores updated in real time. Integrates directly with existing marketing automation (Marketo, Eloqua) and CRM (salesforce.com)